Recently, JD.com officially released the "Paipai second-hand" brand, which will integrate the reverse supply chain resources such as recycling, testing, reprocessing, and sales with a platform-based operating philosophy, focusing on "quality second-hand".
On this basis, the second-hand auction plan will invest 1 billion-level resources in strategic support within three years to create a hundred star partners, including: at least 1 10 billion-level second-hand transaction scale enterprises, 10 1 billion-scale transaction scale enterprises, And 100 100 million transaction-scale companies.
It is reported that at present, the second-hand auction has covered 2600 districts and counties, of which 125 cities have realized the on-site recycling service on the day of ordering before 15:00. In addition, the second-hand set of automatic valuation system: built-in intelligence, convenient online automatic valuation system to help users know the price of goods on their own, has covered luxury, piano, mobile phones, computers, digital, clothing, books and other high, low and total 115 Each category attracts more than 150 businesses. At the same time, Paipai Second-hand announced that it has officially entered the second-hand car market through strategic cooperation with Amoy.
In terms of product acquisition, the second-hand auction will use JD's technical capabilities, channel capabilities and marketing capabilities to achieve high-precision, omni-channel and multi-scenario user reach. Online use of PC, APP, WeChat mobile Q and other traffic entrances, relying on Jingdong Big Data consumption insights, to accurately push 266 million users on the site. In addition, in terms of channel capabilities, JD House, JD Convenience Store, Campus, and specialty stores are used to integrate online resources to provide users with the most convenient recycling entrance.
In the testing and grading process, there are currently 7 used second-hand warehouses including Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang, and Xi'an, 9 professional certification and cooperative testing institutions, and 45 registered Enterprise standards, group standards and industry standards, covering 252 categories of standards.